Our Story
SOCO Realty – Boutique Real Estate, Local Expertise
SOCO Realty is a multi-award winning boutique real estate agency focused on selling and managing residential and commercial property in Perth. Our mission is to support and educate our clients so they can make the best real estate decisions.
Founded by Experts, Driven by Passion
Founded by Ashleigh Goodchild and Bill McKenzie in 2006, the business quickly grew from a team of two to now over 20 experienced and passionate agents. Ashleigh and Bill remain active working directors, always keeping up to date with the latest industry technology and changing legislation.
Community Commitment
SOCO Realty is also deeply committed to giving back to the community, regularly donating to charities, including our annual second-hand book stall at the Angelo Street Market Place.
Meet Our Founders
Bill McKenzie has been selling property in the City of South Perth since 1999 and is a committed community member—you might see him walking his dog or coaching the local football team. He is also a committee member and on the board for REEFWA (Real Estate Employers Federation of WA), and is well known for his relaxed, honest approach and trusted relationships with buyers, sellers, and other agents.
Ashleigh Goodchild has been managing rental properties in the local area since 1999 and now focuses on marketing, people, and culture. Recently selected nationally for Transform Masters by Elite Agent, she has trained under some of Australia’s best to ensure the office runs smoothly and that the SOCO brand remains a popular choice for local property owners.
Your Local Property Experts
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Success Stories
Dealing with Natalie to manage my property has been a game changer and such a relief. After months of frustration with the previous agency, Natalie has been a breath of fresh air from the transition period. Nothing has been too hard, whether it was managing lots of property repairs or communicati...
A wonderful, stress-free and successful experience. I was incredibly impressed with Trish when selling my investment property. She worked efficiently and diligently and in a very impressive timeframe had connected with potential buyers and secured and offer that we were very happy with. Throughou...
I have dealt with a couple of other agencies before and Valerie from SOCO is the Queen of all the agents. She is super responsive, communicative, accommodating and friendly. Everything went so fast and effective.Every agent should be like Valerie!Thank you so much for the whole friendly team for...
Thank you Chelsea for taking such great care of our property, which made the entire experience smooth and stress-free. It gives us real confidence knowing our property is in good hands.A big thank you to Ash for the annual property review session. The review was proactive, informative, insightful...