Our Story
SOCO Realty – Boutique Real Estate, Local Expertise
SOCO Realty is a multi-award winning boutique real estate agency focused on selling and managing residential and commercial property in Perth. Our mission is to support and educate our clients so they can make the best real estate decisions.
Founded by Experts, Driven by Passion
Founded by Ashleigh Goodchild and Bill McKenzie in 2006, the business quickly grew from a team of two to now over 20 experienced and passionate agents. Ashleigh and Bill remain active working directors, always keeping up to date with the latest industry technology and changing legislation.
Community Commitment
SOCO Realty is also deeply committed to giving back to the community, regularly donating to charities, including our annual second-hand book stall at the Angelo Street Market Place.
Meet Our Founders
Bill McKenzie has been selling property in the City of South Perth since 1999 and is a committed community member—you might see him walking his dog or coaching the local football team. He is also a committee member and on the board for REEFWA (Real Estate Employers Federation of WA), and is well known for his relaxed, honest approach and trusted relationships with buyers, sellers, and other agents.
Ashleigh Goodchild has been managing rental properties in the local area since 1999 and now focuses on marketing, people, and culture. Recently selected nationally for Transform Masters by Elite Agent, she has trained under some of Australia’s best to ensure the office runs smoothly and that the SOCO brand remains a popular choice for local property owners.
Your Local Property Experts
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Success Stories
I recently worked with SOCO Realty to find a tenant for my property and had a really positive experience. The team who I worked with Nat and Kate were professional, responsive, and kept me informed throughout the whole process. They made everything very easy and stress-free, from advertising the ...
Emily Mann has been an outstanding property manager. She’s professional, responsive, and genuinely cares about doing things right. Communication was always clear and timely, and any issues were handled quickly and efficiently. It made the entire experience stress‑free and gave us real confidence ...
I’ve had a wonderful experience dealing with SOCO Realty, especially with my property manager, Lisa Gorman. Lisa has been incredibly responsive to all my enquiries, always getting back to me quickly and keeping me well informed. She attends to any maintenance or issues thoughtfully and ensures th...
Throughout our tenancy, Lisa Gorman was consistently professional, responsive, and incredibly supportive. Communication was always clear and respectful, and any concerns we had were resolved promptly and efficiently. Her guidance and assistance truly made the entire process smooth and stress-free...