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Our Story
SOCO Realty – Boutique Real Estate, Local Expertise
SOCO Realty is a boutique real estate agency focused on selling and managing residential and commercial property in Perth. Our mission is to support and educate our clients so they can make the best real estate decisions.
Founded by Experts, Driven by Passion
Founded by Ashleigh Goodchild and Bill McKenzie in 2006, the business quickly grew from a team of two to 15 experienced and passionate agents. Ashleigh and Bill remain active working directors, always keeping up to date with the latest industry technology and changing legislation.
Community Commitment
SOCO Realty is also deeply committed to giving back to the community, regularly donating to charities, including our annual second-hand book stall at the Angelo Street Market Place.
Meet Our Founders
Bill McKenzie has been selling property in the City of South Perth since 1999 and is a committed community member—you might see him walking his dog or coaching the local football team. He is also a committee member and on the board for REEFWA (Real Estate Employers Federation of WA), and is well known for his relaxed, honest approach and trusted relationships with buyers, sellers, and other agents.
Ashleigh Goodchild has been managing rental properties in the local area since 1999 and now focuses on marketing, people, and culture. Recently selected nationally for Transform Masters by Elite Agent, she has trained under some of Australia’s best to ensure the office runs smoothly and that the SOCO brand remains a popular choice for local property owners.
Your Local Property Experts
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Success Stories
I had a fantastic experience renting with Valerie. She was extremely helpful and professional from start to finish. Any questions I had were answered promptly, and she made what can often be a stressful process feel seamless. If you are looking for a reliable and dedicated agent, I highly recomme...
Lisa Gorman is truly the best! She went above and beyond to help us find our perfect home for rent. She was always patient, understanding, and quick to respond to all our questions. Her professionalism and kindness made the whole process so smooth and stress-free. We’re so grateful for her suppor...
Chelsea- Exceptional Property Manager Who Goes Above and Beyond Chelsea is by far one of the most outstanding property managers I’ve ever worked with. My property went through a particularly challenging situation involving rental arrears and eventually required a court order for the tenant to v...
This is my second experience with SoCo, and I honestly can’t recommend them enough! The professionalism and care from the team are outstanding. Any issues that come up are handled promptly and efficiently — they’re always on to it in no time. It’s such a relief to deal with a company that truly v...